Do you Fuyu?
Are persimmons the new kale?
Remember when kale was a garnish and consumers couldn’t have cared less about it? These days, celebrities like Beyonce are wearing kale shirts and kale salads are ubiquitous across many restaurant menus. With the right marketing and merchandising, we can do the same thing with persimmons, a category with unlimited growth potential. Opportunities abound to educate consumers about the benefits of persimmons and thus, increase rings at the register. It's best to get in on the ground floor with this soon-to-be superstar in the produce department!
A major selling point of kale is its nutrient density. Nutritionally, persimmons and kale are relatively comparable, but persimmons contain much more fiber. Research shows that fiber slows digestion and promotes a feeling of satiety, making it the perfect healthy snack or meal addition. Promote nutrition and watch sales increase!
Persimmons: high in vitamin A, vitamin C, and fiber.
Kale: high in vitamin A, vitamin C, and vitamin K.
Even though a persimmon's flavor profile is sweet, it can also be used in savory recipes such as soups and salads. The same cannot be said for kale. No one appears to have tried it, but we'd venture to say that kale just doesn't work in a dessert.
We love a nice, crunchy kale salad, but it's not the most portable meal around. Persimmons have that grab-and-go quality consumers love. Throw it in your bag and crunch into it like an apple!
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Beyond flavor and nutrition, persimmons have a beautiful starburst pattern when sliced, making them perfect for any budding food photographer to post on Instagram.
recipe idea: persimmon avocado toast
It’s no secret that millennials (and probably everyone) love avocado toast. Why not take this on-trend recipe and add a sweet element to it with persimmons? Your consumers will thank you for this delicious idea.
2 slices of good-quality country bread
Olive oil or butter (optional, for toasting)
1 large Nature’s Partner Hass avocado
¼ teaspoon salt
Pinch of black pepper
1 Nature’s Partner Fuyu persimmon, thinly sliced
Honey, for drizzling
Red pepper flakes, to taste
Toast the bread with some olive oil or butter, if desired. Meanwhile, gently mash avocado with salt and black pepper using the back of a fork.
To assemble, spread avocado mash evenly on top of the toasted bread. Place 2-3 slices of Fuyu persimmon on each piece of toast.
To finish, drizzle with honey and add red pepper flakes, to taste.
During the fall season, Nature’s Partner persimmons are grown in the San Joaquin Valley of California, making them ripe for locally-grown promotions along the West Coast.