Press Release: Giumarra Will Offer Specialty Sugar & Spice™ Persimmon This Fall

LOS ANGELES – Sep. 17, 2018 – The Giumarra Companies announces it will offer a new, proprietary persimmon variety, Sugar & Spice™, this fall. The persimmon is shaped like a traditional Hachiya persimmon but has a ready-to-eat texture like a Fuyu.

“We sampled Sugar & Spice last fall with a select group of customers, and the response to the flavor was overwhelmingly positive,” says Jeannine Martin, Director of Sales for Giumarra Reedley. “It is high Brix, with unique notes of fall baking spices and a touch of vanilla. Its texture is similar to a crunchy Fuyu. A creamier texture occurs when additional ripening happens at home, much like an avocado’s transitional ripening process.”

Sugar & Spice will be available mid-October in a one-layer tray pack with PLU #4427 or a retailer-assigned PLU. The variety will also be available in a larger 8-10-piece consumer pack with UPC. The fruit is grown in the San Joaquin Valley of California.

“We look forward to expanding our growing persimmon category with this proprietary new variety perfect for fall celebrations,” says Kellee Harris, Western Region Business Director for Giumarra. “Sugar & Spice is locally-grown in California and packed with nutritional value. It lends a burst of color and flavor to salads and desserts.”

Sugar & Spice rounds out Giumarra’s fall persimmon program, which includes traditional Hachiya and Fuyu varieties.

“With the addition of Sugar & Spice and an overall increase in our persimmon program, Giumarra is now the largest supplier of California persimmons in the U.S.,” says Ms. Harris. “Our Fuyu persimmons just started shipping and our total persimmon program will conclude in December.”

About the Giumarra Companies

The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.

The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label

represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:

“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and work to improve upon it every day.”


The Sugar & Spice brand identity.

The Sugar & Spice brand identity.