The Giumarra Companies
LOS ANGELES – Feb. 16, 2017 – Giumarra Wenatchee announces the second season of its New Zealand-grown kiwiberries. The fruit is offered in partnership with Seeka, one of New Zealand’s premier produce companies. The kiwiberries are shipping now through the end of March.
Kiwiberries are the smaller, smooth-skinned relative of fuzzy green kiwifruit and can be eaten out of hand without peeling, making them a convenient snack for consumers. They offer the same sweet-tangy flavor and nutritional benefits of traditional kiwifruit. They are high in vitamin C and potassium.
“With the ever-growing global demand for kiwiberries, production is increasing at a record pace, allowing us to provide good volumes of high quality product for an extended period of time,” says Jason Bushong, division manager of Giumarra Wenatchee. “All product is shipped via air to assure optimum quality, shelf life, and flavor.”
The kiwiberries are grown in the Bay of Plenty of New Zealand’s North Island. The microclimate of the Te Puke region is renowned for growing high quality kiwiberries.
“We recommend merchandising kiwiberries in the refrigerated berry section to take advantage of the high sales volume and consumer popularity of the berry category,” says Scott Ross, eastern region business manager. “Their green color adds visual excitement to the colorful berry department. Additionally, there is untapped marketing potential for kiwiberries due to their nutrient density, convenience, and distinctiveness.”
The kiwiberries are sold in 4.4 and 18 oz. clamshells for “grab and go” merchandising. Fruit is available on both the East and West Coasts.
“Giumarra is proud to represent our grower partners Seeka in the pursuit of providing a great-eating experience to the consumer,” says Mr. Bushong.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”