The Giumarra Companies
LOS ANGELES – Jul. 12, 2016 – The California stone fruit season is at peak production, and Giumarra is pleased to announce a new retail promotion. The “Grab & Go” tote promotion is designed to lift sales of Nature’s Partner California peaches, plums, and nectarines, while also helping to reduce shrink.
Giumarra is offering a free case of compostable, 100 percent recycled paper Nature’s Partner tote bags with each purchase of a single pallet of peaches, plums, or nectarines sold by the company’s Giumarra Reedley division. Each case contains 250 tote bags to display at retail level.
“The totes are an excellent way to promote consumer convenience with an easy-to-load, attractive package,” says Kellee Harris, western region business manager for Giumarra. “The sturdy totes hold four to five pounds of fresh stone fruit, encouraging bulk purchase. The results are a sales lift of up to 35 percent.”
Harris suggests placing Nature’s Partner fruit-filled totes both in the produce department and in free-standing displays throughout the store to encourage impulse purchases.
“Creative tote displays often prompt consumers to add a bag of fruit to their cart for vacation snacking, sporting events, or summer picnics,” says Harris. “Retailers can attach a discount coupon or recipe card to each bag as a bonus incentive.”
According to research released by the USDA, overall shrink in the peach category has increased within the past five years, with fruit shrink in general up for the same time period.
“Totes provide a ‘win-win’ for both buyer and seller,” says Jeannine Martin, director of sales for Giumarra Reedley. “By encouraging busy consumers to buy fruit conveniently pre-packed in totes, retailers can increase turn and reduce shrink simultaneously.”
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”