The Giumarra Companies
Tel: (213) 627-2900
LOS ANGELES – Jun. 11, 2015 – New Zealand’s fresh fruit abundance is here, and Giumarra Wenatchee is marketing its line of import apples, pears, and Meyer lemons throughout summer.
“The growing season for New Zealand has been optimal, and our Meyer lemons have good coloring and size,” says Jason Bushong, division manager for Giumarra Wenatchee. “We are excited to debut our new Nature’s Partner branded 1-lb. handle bag. This packaging continues to enhance the volume per purchase for many applications in the kitchen and entertaining.”
Crop timing is slightly ahead of years past, with air shipments currently available. Vessel shipments subsequently arrive the first week of July. The Meyer lemons are available on both coasts and the season will conclude in September.
Giumarra Wenatchee is also offering its line of new crop New Zealand-grown apples, spearheaded by Lemonade, exclusively grown by Yummy Fruit Co. of New Zealand.
“This is our third year selling Lemonade in the North American market,” says Bushong. “We are also excited to introduce the DIVA apple. DIVA is a high brix, firm, high red-colored apple that will be a star in the apple category for the summer months ahead.”
DIVA is unique to New Zealand, having originated in Hawke’s Bay.
Giumarra’s apple lineup also includes Fuji, Gala, Braeburn, Granny Smith, Cripps Pink, and Red Delicious. For pears, Giumarra will offer Comice, Taylor’s Gold, and Angélys varieties.
“We see retail success when sampling our unique varieties, such as with the Lemonade apple and Angélys pear,” says Scott Ross, eastern region business manager for Giumarra. “Consumers really connect to new flavors of their favorite items.”
Giumarra offers a range of promotional tools for its customers, including point-of-sale materials and in-store event planning.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.