The Giumarra Companies
Tel: (213) 627-2900
LOS ANGELES – Apr. 7, 2015 – Giumarra Nogales announces its spring grape season, and will debut high-graphic packaging exclusively highlighting both Sesame Street eat brighter!™ characters and Fair Trade USA certification at tomorrow’s Northern California Fresh Produce & Floral Expo, booth #147.
Giumarra will offer Nature’s Partner green, red, and black seedless grapes grown in the state of Sonora, Mexico. Volumes of all three varieties will be abundant for Memorial Day-themed promotions. The company also offers a small volume of Red Globe variety red seeded grapes.
“We have allocated a large percentage of our supply to the eat brighter! program, and all of our grapes grown in Mexico can be marketed as Fair Trade Certified™, as well,” says TW Wilson, grape sales manager for Giumarra. “Giumarra is proud to work with growers who value these strong marketing initiatives, which respectively serve to increase consumption in children and better the lives of farm workers in Mexico.”
The bag designs feature Oscar on green seedless, Abby Cadabby on black seedless, Elmo on red seedless, and Ernie on Red Globes.
“Combining the impact of the PMA eat brighter! movement with the social and environmental responsibility of Fair Trade USA certification unites the best of both worlds,” says Kellee Harris, western region business manager for Giumarra. “Our grape program helps families encourage their children to eat healthy food and also gives back to farm workers and their families to better their lives.”
“Here at Fair Trade USA, we celebrate those who work to embrace the principles of Fair Trade from farm to shelf,” says Hannah Freeman, Director of Produce & Floral at Fair Trade USA. “Giumarra and their new Fair Trade Certified™ eat brighter! grapes do just that, supporting farming families across the globe while inspiring conscious, healthy eating right here at home.”
Giumarra will ship Mexican grapes through July and can supply its customers with retail promotions featuring customized point-of-sale materials and social media campaigns.
About eat brighter!
The eat brighter! movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PMA) that encourages kids ages 2–5 to eat more fruits and veggies. The collaboration, commissioned by the Partnership for a Healthier America, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and improve upon it every day.”