FOR IMMEDIATE RELEASE
The Giumarra Companies
LOS ANGELES – Feb. 4, 2015 – Giumarra is pleased to introduce the first year of limited commercial production for its exclusive, extra-sweet Nature’s Partner DulceVida line of red apricots and white, black, and yellow nectarines.
“We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasizes the fruit’s combination of superb flavor and European origin, expressing a one-of-a-kind eating experience worth sharing,” says John Corsaro, CEO of the Giumarra Companies. “Consumers will immediately connect to this fruit and savor the DulceVida flavor as something truly special.”
Accordingly, DulceVida’s tagline is “The Sweet Life.” The new sub-brand of Nature’s Partner is the result of an exclusive license with a fourth generation breeder consortium based in France. Over the last decade, the varieties have been extensively tested in France, as well as at test orchards in California.
The flavor profile of the resulting varieties is fragrant, rich, and intensely sweet, with a unique dense flesh. Its combined characteristics create an aroma, flavor, and lush texture that leave an impression and warrant the DulceVida name.
“This proprietary line of exceptionally-sweet fruit is licensed solely to the Giumarra Companies for both North America and Chile,” says John Thiesen, division manager of Giumarra Reedley. “It provides an international solution for the continued sustainability of the stone fruit industry, while giving the consumer a memorable eating experience.”
Giumarra will first offer DulceVida apricots and nectarines grown in California for the 2015 stone fruit season, with plans to expand.
“When combined with our long-established tree ripe growing practices, we believe the introduction of DulceVida will set the bar very high for flavor,” says Jeannine Martin, director of sales for Giumarra Reedley. “We continue to focus on our long-standing goal of servicing the market by consistently delivering delicious produce. This fruit is extraordinary and unlike anything I have personally tasted in my lifetime involvement with the California stone fruit industry.”
Harvest dates for Nature’s Partner DulceVida stone fruit are April through July.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and improve upon it every day.”