Giumarra Anticipates High Volume for Eat Brighter!™ Spring Watermelons


The Giumarra Companies
Megan Schulz
Tel: (213) 627-2900

LOS ANGELES – Feb. 12, 2015 – Giumarra Nogales announces it will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street eat brighter!™ artwork.

The watermelon program is designed to get children and their families excited about eating watermelon, a delicious fruit high in vitamins C and A. Each individual watermelon will include a peel-off label with information about watermelons and a kid-friendly recipe.

“We are offering large Sesame Street ‘eat brighter!’ bins as an added benefit for our retail partners, and they really stand out at store level,” says Gil Munguia, division manager of Giumarra Nogales. “Watermelons are the perfect item for Giumarra Nogales to begin its participation debut in PMA’s far-reaching initiative, and we will have high supply to service all of our customers.”

The high-graphic bins feature Big Bird and Elmo, as well as the Nature’s Partner brand identity. Mr. Munguia went on to explain the idea behind offering a total solution to customers by including both bins and stickers. The bins will first catch the consumer’s attention from across the produce department, and the peel-off labels seal the sale with a fun, informative design.

“It’s important to highlight the awesome nutritional benefits of watermelon, but also appeal to kids with the label,” says Ben Reilly, Midwest business development manager for Giumarra. “We decided on a recipe for a cupcake-shaped watermelon snack that families will have fun creating together.”

Giumarra worked with Pennsylvania-based Yerecic Label to produce the peel-off labels, the designs of which feature Elmo or Oscar.

“Our team is always excited to design fun and exciting labels, and Giumarra’s Sesame Street labels top the list,” says Yerecic Label president Art Yerecic. “The ‘eat brighter!’ message and Sesame Street characters help draw attention to the product and entice kids to try more fruits and vegetables.”

Giumarra anticipates increased volume this spring, in the arena of 28 percent up from 2014. Shipments are expected to arrive beginning in mid-March.

About the Giumarra Companies

The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.

The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:

“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and improve upon it every day.”


Nature's Partner watermelon featuring Elmo of  Sesame Street .  Click here to download high resolution image. 

Nature's Partner watermelon featuring Elmo of Sesame Street. Click here to download high resolution image. 

Sesame Street's  Oscar on Nature's Partner watermelons.  Click here to download high resolution image.

Sesame Street's Oscar on Nature's Partner watermelons. Click here to download high resolution image.