The Giumarra Companies
LOS ANGELES – Dec. 17, 2015 – Giumarra Wenatchee announces its winter offering of Jingold™ brand gold kiwifruit grown in Italy. The fruit is available from now through February on both east and west coasts for U.S. and Canadian customers.
Jingold is a proprietary variety that was developed through a natural selection program with the help of the University of Udine in Udine, Italy. Its flesh is characteristically vibrant yellow and has a tropical sweet flavor with low acid.
Due to a combination of Jingold’s heredity, growing region, and the horticultural practices used to produce the fruit, this gold kiwifruit variety has an exceptional shelf life. Giumarra is offering Jingold in both 1-lb. and 2-lb. clamshells, as well as volume fill 6-kg cases.
“We find that offering both packaged and bulk options of kiwifruit can help a retail customer appeal to a variety of consumers,” says Jason Bushong, division manager for Giumarra Wenatchee. “Consumers with families who are seeking larger volumes of kiwifruit perceive packaged fruit as a value.”
In this second season of marketing Jingold, Giumarra continues to offer point-of-sale materials and additional retail support to help consumers discover Jingold’s flavor.
“Because Jingold is such a special variety with a unique flavor, we highly recommend sampling,” says Scott Ross, eastern region business manager for Giumarra. “For our retail customers seeking added value for their consumers, we also offer the option of a free kiwi spoon promotion for Jingold packed in clamshells.”
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”