FOR IMMEDIATE RELEASE
The Giumarra Companies
LOS ANGELES – Nov. 3, 2014 – Giumarra Wenatchee announces the addition of a new kiwifruit packaging option to its lineup. Just in time for the California and Italian seasons, Giumarra will offer a 1-lb. bag option of Nature’s Partner kiwifruit.
"We experienced success with our 1 and 2-lb. kiwifruit clamshells and wanted to expand our packaging offering to appeal to a wider consumer base," says Jason Bushong, division manager for Giumarra Wenatchee. "Our research shows that selling packaged kiwifruit in addition to bulk lifts the sales of the entire category."
The bag features bright graphics, recipes, and nutritional information, offering eye appeal for consumers and versatility to the retailer.
"This bag delivers on great merchandising opportunities with QR-coded information for consumers, including new and exciting ways to use kiwifruit, such as in kiwifruit salsa," says Bushong. "We demoed a kiwifruit avocado salsa recipe for consumers and received great feedback. The options to cross merchandise with kiwifruit are incredibly versatile."
"The size is perfect for smaller families or single-person households who prefer the convenience of a grab-and-go bag," says Scott Ross, eastern region business manager for Giumarra. "We feel this additional packaging option will ultimately lift kiwifruit sales."
Giumarra Wenatchee markets a year-round supply of kiwifruit grown in the U.S., New Zealand, Chile, and Italy.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, reliability and innovation to feed the world in a healthy way. For more information, please visit: www.giumarra.com.