FOR IMMEDIATE RELEASE
The Giumarra Companies
LOS ANGELES – Oct. 7, 2014 – Giumarra announces the launch of its redesigned consumer brand, Nature’s Partner. The company will debut the new brand in October for its fall and winter products, including Argentinean blueberries and Mexican melons.
Nature’s Partner was founded in 2003 as a unifying brand under which Giumarra’s family of growers may pack their produce. The founding tenets of the brand include Italian heritage, family values, growing expertise, and high quality products.
The brand’s new look builds upon the 2003 foundation and includes a renewed emphasis on service. The visuals of the brand express the foundation of the company which stands alongside the new growth with modern, fresh colors and elements.
“Our brand refresh truly came from within the company,” says Hillary Brick, Senior V.P. Marketing of Giumarra. “We surveyed our employees and growers and heard an overwhelming sense of pride in the service Giumarra represents. We feel our new look represents this visually and will inspire our stakeholders.”
Ms. Brick went on to note that the company has greatly increased in size since 2003, with a much broader product range. Additionally, Giumarra’s new technology platform is designed to be the foundation for the future as the company expands globally.
“It was time for our brand to represent both our growth and our emphasis on service,” she says.
Giumarra will launch the brand across company collateral on a rolling basis, highlighting its partnerships, technology, logistics, and marketing.
“We look forward to introducing the new Nature’s Partner to our industry partners in the coming weeks,” says John Corsaro, CEO of Giumarra. “We deeply appreciate the support from all of our customers and growers which has allowed Giumarra to enjoy substantial growth. The new brand represents our commitment to providing best-in-class service to our partners, mutually expanding our businesses into the future.”
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, reliability and innovation to feed the world in a healthy way. For more information, please visit: www.giumarra.com.