Fair Trade How-To: A Simple Way to Give Back to Farm Workers

To order Fair Trade (or conventional!) watermelon this season, contact our sales team: 520-281-1981.

Philanthropic-minded retail customers working in partnership with Giumarra and our grower, Videxport.

Selling and promoting Fair Trade Certified™ watermelon to help consumers make a positive impact in the lives of farm workers through a small financial premium.

89% of U.S. consumers agree they would like to see more of the products, services, or retailers they use support worthy social and/or environmental issues. Supporting Fair Trade is an easy way to communicate to shoppers that you are committed to offering products grown on farms that have met strict standards for worker welfare and environmental stewardship. More reasons:


Contact your Nature’s Partner watermelon sales team to order Fair Trade Certified™ watermelon grown in Mexico. The premiums generated from the program are placed in a Community Development Fund. The Community Development Fund is returned to the workers from the community of origin, who vote on how they would like to use their funds.