Marketing & Category Management

The Giumarra Companies has a team dedicated to providing growers and customers with the marketing information they require.

  • Developing the Nature's PartnerTM brand - a partnership between the land, the growers and our customers
  • Business managers visit customers, translate their needs to growers and put programs in place.
  • A category management team has developed an in-house system for 'managing by the numbers.' We work with customers to provide fact-based recommendations on pricing, promotions, and product mix that drive sales and deliver profit. We have best practice documentation for most categories.