Nature's Partner watermelons and Tajín seasoning create joint promotion

The Giumarra Companies
Megan Schulz
(213) 627-2900

LOS ANGELES – May 3, 2016 – Giumarra is pleased to announce it is joining with Tajín Seasonings for an exciting promotion featuring Nature’s Partner brand watermelons. The promotion will begin in early May with watermelons grown in Sonora, Mexico.

“We were looking for an innovative way to offer something new and different with our watermelons. We wanted a promotion that was cross-cultural and had a value-added element. Tajín is the number one seasoning in Mexico and North America for fruits and veggies, and it was the perfect fit,” says Gil Munguia, division manager for Giumarra Nogales.

To support the promotion and boost consumer interest and sales of Nature’s Partner watermelon with Tajín, the two companies are offering colorful co-branded bins and a specially-designed label with a free Tajín seasoning packet.

The high-graphic bin artwork features a watermelon slice being seasoned with Tajín, as well as logos and social information for both Nature’s Partner and Tajín. The label features a .05 oz. Tajín packet on the front, and a $0.25 coupon on the back. The promotion and supporting materials are available throughout North America.

“Watermelon is one of the most popular fruits for use with Tajín Seasoning,” says Juan Carlos Limon, marketing manager, Tajín USA. “It creates such a unique, refreshing flavor. We are thrilled to be working with Giumarra and their watermelon program on this promotion, which is the first of its kind for us. We hope to continue to roll out more promotions generating excitement about healthy eating with produce and Tajín.”

The promotion is available through May and will be available again in fall 2016. Both Nature’s Partner and Tajín will feature new social media posts designed to drive interest and support the promotion throughout its duration.

“Tajín sales continue to grow and we’ve experienced over 30 percent compounded annual growth over the last five years. Our emphasis has been to increase healthy snacking with fruits and vegetables by seasoning with Tajín,” says Limon.

About the Giumarra Companies

The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.

The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:

“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”

About Tajín

Tajín is known for its combination of world-class Mexican chilies, lime juice, and sea salt. Tajín is available internationally and is used on a wide variety of fruits and vegetables to provide a “zing” and excitement in the produce category. Tajín Clásico is their best-selling item worldwide. It is available in 5.0 oz. and 14 oz. bottles and in 0.14 oz. and 0.05 oz. sachets. Other popular products include their Low Sodium and Habanero versions. To learn more, please visit:


Bin and label artwork for Nature's Partner and Tajín watermelon promotion. Click to download high resolution image.

Bin and label artwork for Nature's Partner and Tajín watermelon promotion. Click to download high resolution image.