Giumarra, Retail Partners Bring Sesame Street to Pacific Northwest

The Giumarra Companies
Megan Schulz
Tel: (213) 627-2900

LOS ANGELES – Jun. 9, 2015 – Sesame Street’s Oscar recently helped Giumarra get the word out to children and their parents to eat more produce. The company displayed its Nature’s Partner-branded watermelons at Grocery Outlet’s annual sponsored produce “Freshtival,” held June 5-7 in select regional stores serviced by Portland-based United Salad.

Giumarra supplied Nature’s Partner eat brighter!™-labeled watermelons featuring Oscar the Grouch. The labels include a peel-off, kid-friendly recipe and are packed in coordinating Sesame Street eat brighter! melon bins.

Giumarra also supplied eat brighter! melon coloring pages, courtesy of Produce Marketing Association (PMA) and Sesame Workshop. The pages encourage increased produce consumption by featuring a three-week chart for kids to color in a fruit or vegetable they eat every day. Demo staff for the event received talking points about watermelons and eat brighter! program objectives.

“Grocery Outlet has been committed to the eat brighter! program since its inception, using Sesame Street characters in our print ad circulars and supporting suppliers such as Giumarra who have actively promoted this program through packaging and displays,” says Don Murphy, director of produce and floral for Grocery Outlet. “We look forward to working with our partners Giumarra and United Salad as we continue to educate our customers on the benefits of eating fresh, healthy meals.”

Giumarra offers Sesame Street eat brighter! packaging on watermelons, grapes, and blueberries, and plans to expand the line this fall with additional commodities.

“We believe the eat brighter! program is a fun and educational way to connect kids with the importance of eating fresh produce,” says Kellee Harris, western region business manager for Giumarra. “Grocery Outlet and United Salad are committed to this program and we look forward to future promotions to continue carrying the eat brighter! message to families and their children nationwide.”

About eat brighter!

The eat brighter! movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PMA) that encourages kids ages 2–5 to eat more fruits and veggies. The collaboration, commissioned by the Partnership for a Healthier America, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.

About the Giumarra Companies

The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.

The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:

“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”

About Grocery Outlet

Based in Emeryville, California, Grocery Outlet offers extreme bargains on brand name merchandise, with prices often up to 60% less than conventional retailers. The largest “extreme-value” grocer in the U.S., Grocery Outlet has more than 220 locations in California, Idaho, Nevada, Oregon, Pennsylvania and Washington. Grocery Outlet carries refrigerated and frozen foods, fresh produce, fresh meat, organics, dry groceries, beer and wine, health and beauty care, over-the-counter drugs, household products, toys, and gifts. A third-generation family-led company founded in 1946, Grocery Outlet’s mission has always been to provide customers a fun place to find extreme values on name brands they trust. Most stores are independently owned and operated by locally-based families. For more information, please visit


Nature's Partner watermelon from the promotion featured Oscar the Grouch. Click here to download high resolution image. 

Nature's Partner watermelon from the promotion featured Oscar the Grouch. Click here to download high resolution image.