Giumarra Sublicenses DulceVida-brand Stone Fruit to Homegrown Organic Farms

FOR IMMEDIATE RELEASE                                                                           

CONTACTS:

The Giumarra Companies
Megan Schulz
Tel: (213) 627-2900
E-mail: mschulz@giumarra.com

The Giumarra Companies
Jeannine M. Martin
Tel: (559) 897-5060                                                  
E-mail: jmartin@giumarra.com                                                                     

LOS ANGELES – Feb. 18, 2015 – The Giumarra Companies is pleased to make known its sublicense agreement with Homegrown Organic Farms to grow and distribute the company’s recently-announced DulceVida proprietary line of premium stone fruit.

The agreement grants Homegrown Organic Farms with specific rights to grow and market certified organic product, and the San Joaquin Valley-based grower will have access to all Nature’s Partner DulceVida stone fruit varieties. All DulceVida conventional production under the sublicense will be distributed by Giumarra.

“We are thrilled to have access to the DulceVida proprietary program for our organic customers and work with Giumarra to bring more of these extraordinary varieties to consumers,” says Scott Mabs, CEO of Homegrown Organic Farms.

Homegrown expects its first commercial crop of organic DulceVida varieties to be harvested in 2016.

“Homegrown’s organic supply of DulceVida stone fruit will naturally complement Giumarra’s DulceVida conventional tree-ripe program,” says Jeannine Martin, director of sales for Giumarra Reedley. “In our planning for retail and customer expectations, we recognized the organic piece as a key part of servicing retail markets. We are proud to work with such a well-respected company as Homegrown Organic Farms.”

About the Giumarra Companies

The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way. To learn more, visit www.giumarra.com

The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. To learn more, visit www.naturespartner.com

About Homegrown Organic Farms

Homegrown Organic Farms is an organic fresh produce marketing company located in Porterville, in California’s San Joaquin Valley. Homegrown Organic Farms is proud to represent over 4,000 acres of organic produce. The company was founded in 1998 by John and Cindy France. To learn more, visit www.hgofarms.com

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DulceVida Yellow Nectarine's


DulceVida Yellow Nectarine's

Homegrown Organic Farms


Homegrown Organic Farms

Jeannine Martin


Jeannine Martin

Scott Mabs


Scott Mabs